ABOUT
the BRAND

Inspired by the Japanese principles of simplicity and the beauty of unique, authentic moments, we celebrate love in its most genuine forms. Our work combines whimsical, documentary-style storytelling with timeless, elegantly composed portraits to capture the essence of each couple's personal journey. We believe every love story is a masterpiece, that the classic style lasts forever, and that the simple, meaningful moments are the ones that matter most.

Our Style

Our Story

Our Process

Our style embraces a bright and airy aesthetic, capturing the natural beauty of each moment with elegance and grace. We focus on creating timeless, true-to-color images that reflect the authenticity of your day, preserving each detail with care. Classy yet effortless, our approach ensures that every image feels both fresh and enduring.

Booking us is a simple and personalized process. It begins with you exploring our portfolio to ensure our style aligns with your vision. Once you're ready, reach out to confirm our availability and share details such as the type of event, location, and your desired package. We'll then schedule a consultation to discuss your needs, review our packages, and answer any questions. To secure your date, a signed contract and deposit are required, and from there, we’ll maintain open communication to ensure everything is perfectly tailored for your special day.

The brand was founded by Yuki, with her husband James offering support as a second photographer for weddings. The name 'Amaire & Co.' was born from a desire to create something luxurious, aesthetically distinct, and truly unique. Yuki sought to infuse deeper meaning into the brand, choosing a name that stood apart from everyday language to reflect her distinctive style and vision.

After a decade of experience in photography on the side, Yuki took the riveting leap in capturing all the love and happiness that life has to offer full-time in 2021. Charmed by the art of photography, the beauty in and passion of each soul that she meets, Yuki is experienced in creating candid, whimsical moments that create ethereal art. From posing direction, capturing real emotions and still-shots of moving life, know that you are beautiful and can be the main character of a beautiful story. 

As a film connoisseur, James began his photography journey by playing with film. Shooting film gave James a very unique perspective, and he is constantly drawn to light and moments that he feels will be captured as beautiful pieces of art. 

Amaire & Co. is made up of husband and wife team, James & Yuki. You will likely find James as the second shooter for big events or weddings, or supporting Yuki in building this brand.


2018-2024

The Montreal Mayor Luncheon at Hotel New Otani, Tokyo Japan, 2018

Joint Chamber Summer Cocktails event at Roppongi Hills Club, Tokyo Japan, 2018

Board of governors’ election and annual general meeting at the Canadian Embassy in Japan, 2018

Events for the Stollery Children's Hospital in Edmonton  2023-2024

BLUSH Bridal Magazine Shows since 2022-2024

Botaniful 5th Anniversary Fundraising Gala, 2023